Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market

Anticipated 23% CAGR Propels Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Dynamics in 2023-28

Market Overview: Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market

According to MarkNtel Advisors, the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market by Type (Billboards/LED Screens, Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls), Transit), By End-users (Retail,Real Estate, Financial Services, Government, Automotive, Others (Education, Healthcare, etc.)), By Location (Highways/Bridges, Roadside Mupis, Roadside Lamp Posts, Gas Stations, Malls, Stadiums, Public Transport Stations, Others (Supermarket/Hypermarket, Vehicle Based Advertising, etc.) and Country (2023-28). The comprehensive market analysis contains various aspects, including market size, geographical market share, historical market trends, and future forecasts from 2023-28. The study outlines the prevailing drivers, restraints, unmet needs, and emerging trends within the market.

Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Insights: 2023-28

The Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.

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Industry Growth Opportunity:

Growing Infrastructure & Smart City Construction Provides the Availability for More Ad Locations – Virtually every area of urban life has undergone significant alteration due to the continual investment & technological advancement to construct smart buildings & tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens & tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.

Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Segmentation:

The study conducts an in-depth analysis of existing designs and other fundamental features, estimating market size with a focus on value share, price, and production. The report also provides insights into application overviews based on consumption patterns. Leveraging Porter’s five forces analysis, the report offers predictive insights into how the industry is poised to evolve. The prominent segments in the market are,

-By Type

  • Billboards/LED Screens
  • Street Furniture
  • Transit

-By End User

  • Retail
  • Real Estate
  • Financial Services
  • Government
  • Automotive
  • Others (Education, Healthcare, etc.)

-By Location

  • Bus Stations
  • Malls & Facades
  • Airports
  • Taxi
  • Movable Trucks
  • Fuel Stations
  • Trains/Metro
  • Super Markets/Hyper Markets
  • Departmental/Convenience Stores
  • Highways & Bridges
  • Roadside Lamp Posts
  • Roadside Mupis

-By Country

  • The UAE
  • Saudi Arabia
  • Oman
  • Qatar
  • Egypt
  • Morocco
  • Others

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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Landscape for Competitors

A thorough examination of competitors is conducted, delving into market share, noteworthy developments, and crucial business strategies. Also, the research examines current breakthroughs, significant advancements, and pertinent details about start-ups in the industry. The report provides a rich repository of information on market entry strategies, the regulatory landscape, and reimbursement scenarios. The key players in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market are

  • JCDECAUX SA
  • ELAN Media
  • HyperMedia FZ LLC
  • Emirates Neon Group
  • Hills Advertising L.L.C.
  • Elevision
  • Dooha Media
  • Viola Communications
  • Daktronics Inc.
  • NMN Communications
  • Mubashir
  • Primaflex International
  • Lifeonscreen
  • Others

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Frequently Asked Questions Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market

  1. What is the expected market share, CAGR, and Market valuation in USD for the forecast period, 2023-28?
  2. How do supply and consumption factors contribute to the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market landscape?
  3. How do import and export considerations impact the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Industry?
  4. What obstacles do businesses encounter in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market, and how can they leverage opportunities within it?
  5. What regulatory factors play a role in shaping the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market?
  6. In what ways has technology impacted the overall landscape of the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market?

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